The Digital Zeitgeist: How Memes Reshaped Modern Culture and Communication
In 1976, evolutionary biologist Richard Dawkins coined the word “meme” in his book The Selfish Gene. He defined it as a unit of cultural transmission, a concept that spreads from person to person through imitation. Dawkins compared memes to biological genes, arguing that ideas compete for survival in the human consciousness. Decades later, the internet … Read more