What does it take to run one of the top fashion blogs? From a 15-year-old girl to one of the most creative minds in London, here’s our list of the best known bloggers and the secrets of their success.
1.Tavi Gevinson (Style Rookie)
Tavi is turning sixteen tomorrow, and it looks like a normal age to blog. What’s not so common is that she started her fashion blog when she was just eleven. Her blog, Style Rookie, is now followed by thousands of teenagers from all around the world.
This little genius from Chicago became popular mainly because of her age. She was in the cover of Pop Magazine, attended NY Fashion Week and modelled for Rodarte, but she has proved to be much more than a fashion blogger.
Tavi defines herself as a feminist and has started her own online magazine called Rookie, aimed to those female teenagers that are “still figuring it out”.
If you have 7 minutes, we encourage you to watch the above video and see that there’s much more than fashion in her head, bravo Tavi!
2. Scott Schuman (The Sartorialist)
The Sartorialist has become one of the main references for street fashion, but who’s behind it? Scott Schuman started photographing the style of the New Yorkers back in 2005. Although the pioneer in documenting New York’s street style is the legendary Bill Cunningham, Scott was one of the first bloggers to transform this style of photography into a blog format.
Since his beginnings 7 years ago, his shots have been published in different magazines and has been snapping the most exclusive events from all around the world. In 2009, a compilation of his favourite shoots was published as a book.
Scott has been dating French street style photographer and blogger Garance Dore for the last 4 years. We all know what to expect from their kids…
3. Susanna Lau (Style Bubble)
London-based Susanna Lau started her blog, Style Bubble, in 2006. Since then, she has gained thousands of readers with her honest fashion thoughts, creative shoots and discoveries of young and unknown talent.
Lau edited the online version of Dazed & Confused, Dazed Digital, from 2008 until 2010. She currently works full-time on her blog and does some freelance jobs for magazines such as Elle.
4. David Fischer (Highsnobiety)
Highsnobiety is a paradise for streetwear lovers. Although the site doesn’t follow the concept of a traditional fashion blog, it has been one of the oldest offering the best content in the sector. When Swiss-based David Fischer founded Highsnobiety in 2005, he probably wasn’t expecting the sudden success of the blog among urban clothing lovers.
The site offers fashion-related content curated by several editors and posted daily using a blog format. David is the perfect example of how a well-structured digital marketing campaign can help starters. Their Facebook page has currently over 83,000 followers and they use email marketing tools to send a regular newsletter to their readers.
5. Tommy Ton (Jak & Jil)
Canadian blogger Tommy Ton founded Jak & Jil to show some of best detail-oriented shots in the blogosphere. The images-only blog is a visual feast for fashion and photography lovers, showcasing some of the best outfits and most interesting people from all around the world.
During one of his most recent interviews, the blogger said that he’s interested in creating his first fashion collection based on everything he snaps with his camera. We foresee a huge success!
What’s your favourite fashion blogger? Do you run your own fashion blog? Let us know in the comments section below!